Our story


Alex Goodman is one of Australia’s leading menswear designers.
Specializing in custom men’s suiting for special events
Alex has developed an impressive resume in the world of luxury menswear; enlivening men's suiting by pairing elegant Italian and English tailoring techniques with modern silhouettes.
Every year, Alex travels the world to find innovative materials and techniques to experiment with. These new fabrics and practices allow for Alex to constantly be on the forefront of fashion-forward custom suiting for successful men who love to make a statement.